Viori is a hair care brand inspired by the ancient traditions of the Red Yao tribe in Longsheng, China, known for their long, healthy hair, which they wash with fermented rice water; Viori honors this heritage by creating products using Longsheng rice, ethically partnering with the community, paying fair premiums, and committing up to 5% of profits to community-identified initiatives, all while focusing on sustainability and reducing plastic waste. 

Key Aspects of Viori's Story:

• Discovery: Viori's founders learned about the Red Yao's rice-water hair ritual during a visit and discovered the tribe faced economic hardship, threatening their traditions.
• Mission: To preserve this heritage and support the Red Yao community, Viori sources rice directly from them, offering fair prices and reinvesting profits into community projects.
• Products: Their shampoo and conditioner bars feature Longsheng Rice Protein™, providing natural shine and strength, and are designed to be eco-friendly, reducing plastic.
• Sustainability: Viori emphasizes responsible sourcing, cruelty-free, vegan standards, and eco-friendly packaging to minimize environmental impact.
• Community Focus: The brand's "Beautiful Reason Initiative" ensures community-led projects focusing on education, healthcare, and empowerment, creating a respectful, long-term partnership. 

In essence, Viori blends traditional wisdom with modern innovation, offering effective hair care while fostering economic stability and cultural preservation for the Red Yao people.