The Most Cost-effective HiFi Audio Brand--Douk Audio & Nobsound

 In September 2012, at Guangzhou International High-End Audio Exhibition, we saw a wide variety of high-priced audio products, my friend Steve Xie sighed: "Can we only enjoy good sound quality at such a high price?" I pondered and didn't respond to his doubts immediately, but his words echoed in my ears for the rest of the week.

 "Our rights to enjoy high-quality music can't be deprived because of high prices!" That's what in my mind. However, looked at the current HiFi products, excellent equipment were too expensive and cheap ones were of poor sound quality. So should we working-class people without high budgets listen to bad music? Did we have to give up our hobby and make compromise in front of life?

 "High-quality music also can be enjoyed at an affordable price!" I approached my friends Steven Xie and Michael Lau and told them my thought, we hit it off after discussions: Just do it! Do what we love as a career!

 Every day after work, we gathered to design products. Despite we had endless enthusiasm but we were still devastated by the harsh reality. Long hours of heavy work made everyone physically and mentally exhausted, the cost of opening the mold with a sense of design was too high, our savings were not enough for mass production. How could we produce a cost-effective product with excellent sound quality and distinctive appearance within a manageable production cost?

 After consulting a lot of information, seeking the help of many friends, going to countless factories and comparing back and forth, we reached a consensus that reducing the production cost by minimizing the size on the premise of not losing its sound quality. More than a year of hard work later, we had made many optimiaztions in the design of circuit and appearance, component selection, tuning, etc., and finally achieved a relatively perfect balance between high sound quality and low cost.

 In 2014, we founded our own brand Nobsound and officially released our first product NS-01G, which quickly became popular at home and abroad and sold 200,000+ in less than a year. After that, we founded Douk Audio and One Little Bear, expanded our team, set up our factory to complete the vertical operation mode from production to sales, fully achieved absolute control over product quality and sales service with relatively low cost. Now ten years have passed, our original intention remains the same: Make HIFI Affordable for All Music Lovers.